In my work with The United Church of Canada I learned that 50% of the donors investing in gift annuities were individuals that already had a least one gift annuity. My territory included 200 annuitants at any one time.

Part of my job was to visit each donor annually to say thank you and to gently enquire if they were satisfied with the gift they had made or would they consider investing again? The annuity paid them a much better rate of return than the bank and the remainder of the unused principle would be a gift to the local or national church. It was often the case that individuals would commit another $1,000 to $50,000 when I visited. We would then sort out the details of payment. Did they want to receive their payment annually, quarterly or monthly?

I visited one delightful person on her 90th birthday. “Yes,” she said, “I would like to do another annuity.” She had a twinkle in her eye when she said, “But, as it is my 90th birthday, let’s have the payment come monthly this time.”


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Photo credit to Dave Magnuson-Ford

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